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Web Survey Bibliography

Title A Smarter Way to Select Respondents for Surveys
Year 2012
Access date 24.10.2012
Abstract

It has been well established that in bringing different sample sources together, the bias of the overall sample may be affected by the bias of the individual sources as well as the blending methodology. The authors of this study argue that a respondent-level blending methodology is the most effective and flexible means for combining sample, and produce superior results to blending methodologies that combine at more aggregate levels.

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Year of publication2012
Bibliographic typeJournal article
Conferences, workshops, tutorials, presentations
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Web survey bibliography - International Journal of Market Research (46)